We are a minimalist Baby Home-goods and Oversized Fashion label with thoughtful details created “slowly” with love, meaning and purpose – created by a small artisan family.

We create our luxurious pure linen cushions, double gauze wrap blankets, embroidered sweatshirts and tees in our light filled West-Coast Dutch studio. Each one is handstitched one-by-one with the most care and delight, utilizing sewing & embroidery methods passed onto us by our beloved elders. 

Our products are consciously produced on demand with little to zero waste to ensure an environment friendly facility. We have created slow, sustainable designs, products that are made in a fair & ethical manner using mindful materials.

Our cushions & muslin blankets are meaningful heirloom pieces that stand the test of time, that we’ve put our heart and soul into creating; pieces that grow with your child through childhood and beyond.

With so many options for beautiful toys and baby items it is easy to get your home increasingly overwhelmed with clutter and unnecessary things to an extinct of not even knowing what you all have. We truly believe that less is more, so while creating these pieces our top priority was: to make an effort to help people live more consciously & to inspire them to purchase with purpose.